Our Team
Danielle Shoots
Danielle Shoots is the Founding Partner and Managing Director of Domestic Emerging Market Investments (DEMI). Ms. Shoots is a seasoned finance and operations executive. She has held Chief Financial Officer positions in public, private, Fortune 50, and philanthropic sectors where she was responsible for billions in operations, capital, and investment portfolios. Ms. Shoots oversaw strategic financial planning and analysis, mergers and acquisitions, and investment endowments. Ms. Shoots’ respected financial career has been rooted in a deep understanding of consumer and behavioral economics. Her investment approach has been no different. She believes if you study the people that drive the economics of companies, products, investments, and the country, you can create companies that are financially profitable and sustainable.
Ms. Shoots’ passion for people and leadership, distinguished business acumen and tenacious work ethic have garnered her numerous accolades, including inclusion on the Top 25 Most Powerful Women in Business from the Colorado Women’s Chamber of Commerce, Woman of the Year by the National Diversity Council, The 2020 Emerging Leader in Philanthropy from ABFE, and the 2017 Denver Business Journal’s 40 Under 40 award.
Ms. Shoots is an engaged community member and serves as a mayoral & city council appointed board member for Denver Health and Hospital Authority, a governor appointed board member for CollegeInvest, a trustee for the Women’s Foundation, and the Chief Economic Equity Advisor to State Senator, James Coleman and State Representative, Leslie Herod.
Managing Director & Founder
Danielle Shoots is the Founding Partner and Managing Director of Domestic Emerging Market Investments (DEMI). Ms. Shoots is a seasoned finance and operations executive. She has held Chief Financial Officer positions in public, private, Fortune 50, and philanthropic sectors where she was responsible for billions in operations, capital, and investment portfolios. Ms. Shoots oversaw strategic financial planning and analysis, mergers and acquisitions, and investment endowments. Ms. Shoots’ respected financial career has been rooted in a deep understanding of consumer and behavioral economics. Her investment approach has been no different. She believes if you study the people that drive the economics of companies, products, investments, and the country, you can create companies that are financially profitable and sustainable.
Ms. Shoots’ passion for people and leadership, distinguished business acumen and tenacious work ethic have garnered her numerous accolades, including inclusion on the Top 25 Most Powerful Women in Business from the Colorado Women’s Chamber of Commerce, Woman of the Year by the National Diversity Council, The 2020 Emerging Leader in Philanthropy from ABFE, and the 2017 Denver Business Journal’s 40 Under 40 award.
Ms. Shoots is an engaged community member and serves as a mayoral & city council appointed board member for Denver Health and Hospital Authority, a governor appointed board member for CollegeInvest, a trustee for the Women’s Foundation, and the Chief Economic Equity Advisor to State Senator, James Coleman and State Representative, Leslie Herod.
Mark Goodman
Mark Goodman is a results-driven executive with experience in global brand development, capital reformulation and turnarounds within consumer-driven retail, food and financial service industries. He has held significant leadership positions, including key roles at Fortune 1 and 50 companies: Walmart/Sam's Club (EVP, Chief Marketing Officer) and McDonald's (Corp. VP, U.S. Brand & Strategy). Over the last decade, Mr. Goodman has been an active investor, operator and financial adviser to mid-cap companies in the consumer, product and financial service sectors. Mr. Goodman currently serves as Chairman of the Colorado Nut Holding Company. In addition, he serves as the Global Brand Advisor for select Fortune 200 companies.
Mr. Goodman is passionate about the role of smart governance in corporate and higher education institutions. Mr. Goodman has been active in supporting governance in corporate and educational institutions on a national basis over twelve years. Most recently, Mr. Goodman was appointed to the board of directors for the Denver College Success Corporation.
Managing Partner
Mark Goodman
Global Brand Development | Investor | Finance Advisor
Consultant
Harry Hollines
Chief Strategy Officer | Private Equity | Entrepreneur
Latino Leadership Institute
Jesus Salazar
CEO | Investor | Entrepreneur | Software Development
Prosono
Investment Committee
Steve Boice
Manager — Business Finance
CHFA
Javon Brame
Senior Optimization Executive
Campusworks, Inc
Erin Essenmacher
Chief Strategy and Members Experience Officer
Athena Alliance
Elizabeth Polk
VP and Head of Business & Legal Affairs
Netflix, Inc
Lisa Reeves
Chief Product Officer
TriNet
Justin Tomljanovic
Vice President, Corporate Development